Letter from Kaushik Roy - the Director of Apna Asmaan

Hey Abhijit, great reading your bit about Apna Asmaan in your blog. Wanted to post this there but realised that this to long. May be you have a way of doing it.

The sad truth is that after having got 80% to 100% over the weekend the film is almost out starting next Friday. Almost because it will continue in some obscure morning and afternoon shows. Why? Because people who love different kind of films actually don't get off their butt to see the films that they want through the week. They then say "Oh no... it's gone? How sad... We will watch it on DVD ... chalo DVD dekh lenge (चलो डीवीडी देख लेंगे)"Now here's the catch... DVDs are not like books - at least not yet. You can't market a DVD till it has hit the theatres and has qualified to be called cinema. So we are the biggest enemies of good cinema because we are not like the die hard fans of commercial cinema. Those guys queue up to create what is called an OPENING WEEKEND. But we have have our cocktails and dinners to do over the weekend... and may be a bit of Golf? But then what the hell...there are DVDs right?

So all those who wanted to see India's next Omar Shariff - Abhijit Bhaduri in Apna Asmaan, have a choice: they can prove it that you love different / non Bollywoody films and go to see Apna Asmaan in large numbers for those early morning shows. Or be the cocktail circuit supporter and pick up a DVD. If not me, Saregama will make money!

Abhijit, you have been a great support. There's a 1.20pm (thank God not am) show at Gurgaon PVR. Why don't you do a little viral across your HR community in Gurgaon to get them to see AA during lunch? It's just a 2 hr outing that will make everybody feel nicer when they get back to work. Good HR policy - believe me!

Cheers -
kaushik

PS: Nabomita sends me this great link on Kaushik's art collection. Click Here